WebProNews wrote:
The so-called Gphone is joining the ranks of myth the ever-looming Google operating system inhabits, alongside Bigfoot, Atlantis, and Jessica Alba. Nevertheless, as an Indian news source reports, the illusive Gphone is merely "fortnight" away from launch worldwide.
Or within a year. And Google's prepared to invest up to $8 billion in the project. Or hundreds of millions.
Math's kinda hard.
It's hard telling which publication printed it first, as it has appeared in several places, but I stumbled across it at Rediff.com, where Rajesh Kurup and Leslie D. Monte in Mumbai reported these (somewhat conflicting) details:
- - -
-Talks are believed to be taking place with Bharti Airtel and Vodafone Essar...
-Sources...said a simultaneous launch across the US and Europe...
-US regulatory approval, which is expected soon, is the only hurdle that Google is waiting to cross...
-Google plans to invest $7-8 billion for its global telephony foray...
-These reports suggest that Google has developed a prototype that will hit the markets in a year's time...
-...Google had invested "hundreds of millions of dollars" in the project and was involved in discussions with US-based T-Mobile and Verizon Wireless...
- - -
And the Google geekosphere went into a near self-gratifying meltdown before taking a second look at the details and losing their, um, enthusiasm.
Google has a track record for avoiding the hardware side of things, despite the fact they did offer the FCC a promised $4.6 billion for wireless spectrum, hinting the company wants to delve into the wireless side of the business (or at least in wholesaling).
However, it remains to be seen if Google's willing to take on the kind of debt that is being reported. Last check, the company had something like $12.5 billion in cash, exceeded by the $12.6 billion speculated, unless $8 billion includes the spectrum bid, which is for the US only and not a global regulatory hurdle.
The first clue, actually, is in the first line, where Google is classified as a "nearly $13.5 billion search engine major." So maybe part of the problem is the language barrier (and a nice rebuttal to the idea of outsourcing English writers). But the company is actually worth about $160 billion.
- - -
And if the company is still awaiting regulatory approval, they must be getting it this week if there's a launch in a fortnight, unless the launch is within a year, like stated later in the article.
But also, it seems unlikely because of Google's buddy-buddy relationship with Apple. Google CEO Eric Schmidt is on the board of directors at Apple, and you'd think Google launching a competitor this close to iPhone's maiden voyage would likely peeve his business partners.
Google, as usual, refused to comment on rumors and speculation.
I think there is a possibility that Google will enter the wireless market, in some capacity - most likely from the provider and software side - but the Gphone doesn't match with Google's track record, prototypes spotted in Europe notwithstanding. But a worldwide launch in two weeks?
Somehow I doubt it.
- - -
--- WebProNews is an iEntry.com publication ---
Google Phone Spotted, Bigfoot Was Using ItJason Lee Miller Staff Writer
2007/08/26
2006/07/23
internet marketing conference 2006 Stockholm
IMC Stockholm 2006 September 19-21
http://www.internetmarketingconference.com/
IMC proudly presents the 10th International Internet Marketing Conference:
IMC Stockholm 2006
September 19-20-21
Since 1999 IMC has delivered the best Internet Marketing Conference money can buy.
As one of our past attendee, now a regular speaker, Lucas Morea of Latinedge.com says: "IMC is more than a conference, its a network of opportunities".
The Internet Marketing Conference returns to Stockholm 2006 after our great success in 2005. Are you ready to be one of us?
--------------------------------------------------------------------------------
Theme for IMC 2006 - Creativity & Efficiency
IMC 2006 focuses on two of the most important issues for Internet Marketers; To be creative in marketing and to measure it so you can improve your efficiency
How do you get more creative? There are a number of methods to do it; through existing technologies - have you written better ads lately? or by utilizing cutting edge technology - have you tried Sitepal?
If you don't measure it - how do you know you're more effective? In 2006 Internet Marketers are improving their methods in analyzing website traffic and its effects.
Important issues for IMC 2006 to resolve:
How many more people are converted to buyers on your site 2006 versus 2005?
Have your overall traffic increased in 2006 compared to 2005?
Do people find your site better or worse 2006 compared to 2005?
Theme's, sessions, panel discussions and more are updated on our program page
Be in Stockholm between September 19-21st to learn from vendors and other fellow marketers on how you can get more creative and more effective in your Internet Marketing efforts!
--------------------------------------------------------------------------------
Networking is key to more knowledge
IMC has built its reputation for excellence by gathering the best speakers, the best sponsors and highly skilled attendees into a networking mix of knowledge.
At IMC's networking events you'll get the chance in informal settings to meet and share your business ideas to like-minded individuals.
In 2006 the networking events are expanded and more structured than ever before - if nothing else - register to our networking events for the chance of making business.
--------------------------------------------------------------------------------
What more?
The venue for IMC 2006 is the Stockholm International Fair. Together with the conference our exciting expo IMC-Expo is held. IMC 2006 is all in all a part of Sweden ICT Week - the largest event for Internet proffessionals in Sweden.
Many more exciting news is coming along the way, IMC Awards is one of the news for 2006. Please be a subscriber to our newsletter (below) to get all the information.
Thank you for reading this and I hope to see you in September!
Lennart Svanberg
Producer IMC
Subscribe to IMC-Update!
- The weekly Industry newsletter
"One of the few newsletters in this Industry that I actually spend some time reading. It's got a fun and easy mix of topics and level of seriousness."
- Jonas Persson, Kan.SE
erről magyrul majd itt: internet marketing , vagyis internetmarketingh.blogter.hu
http://www.internetmarketingconference.com/
IMC proudly presents the 10th International Internet Marketing Conference:
IMC Stockholm 2006
September 19-20-21
Since 1999 IMC has delivered the best Internet Marketing Conference money can buy.
As one of our past attendee, now a regular speaker, Lucas Morea of Latinedge.com says: "IMC is more than a conference, its a network of opportunities".
The Internet Marketing Conference returns to Stockholm 2006 after our great success in 2005. Are you ready to be one of us?
--------------------------------------------------------------------------------
Theme for IMC 2006 - Creativity & Efficiency
IMC 2006 focuses on two of the most important issues for Internet Marketers; To be creative in marketing and to measure it so you can improve your efficiency
How do you get more creative? There are a number of methods to do it; through existing technologies - have you written better ads lately? or by utilizing cutting edge technology - have you tried Sitepal?
If you don't measure it - how do you know you're more effective? In 2006 Internet Marketers are improving their methods in analyzing website traffic and its effects.
Important issues for IMC 2006 to resolve:
How many more people are converted to buyers on your site 2006 versus 2005?
Have your overall traffic increased in 2006 compared to 2005?
Do people find your site better or worse 2006 compared to 2005?
Theme's, sessions, panel discussions and more are updated on our program page
Be in Stockholm between September 19-21st to learn from vendors and other fellow marketers on how you can get more creative and more effective in your Internet Marketing efforts!
--------------------------------------------------------------------------------
Networking is key to more knowledge
IMC has built its reputation for excellence by gathering the best speakers, the best sponsors and highly skilled attendees into a networking mix of knowledge.
At IMC's networking events you'll get the chance in informal settings to meet and share your business ideas to like-minded individuals.
In 2006 the networking events are expanded and more structured than ever before - if nothing else - register to our networking events for the chance of making business.
--------------------------------------------------------------------------------
What more?
The venue for IMC 2006 is the Stockholm International Fair. Together with the conference our exciting expo IMC-Expo is held. IMC 2006 is all in all a part of Sweden ICT Week - the largest event for Internet proffessionals in Sweden.
Many more exciting news is coming along the way, IMC Awards is one of the news for 2006. Please be a subscriber to our newsletter (below) to get all the information.
Thank you for reading this and I hope to see you in September!
Lennart Svanberg
Producer IMC
Subscribe to IMC-Update!
- The weekly Industry newsletter
"One of the few newsletters in this Industry that I actually spend some time reading. It's got a fun and easy mix of topics and level of seriousness."
- Jonas Persson, Kan.SE
erről magyrul majd itt: internet marketing , vagyis internetmarketingh.blogter.hu
2006/07/18
internet marketing - blog rangsoroló
innen, ill ez: blogrankings.com ADD HOZZÁ A BLOGODAT A LISTÁHOZ!
http://www.blogrankings.com/tag/internet%20marketing
Search results for "internet marketing"
Nos itt van egy pár blog internet marketing tematikával.
Érdemes lehet szerepelni a listán. Bár az adott keresési eredménylista PR-je , nos olyan nincsen neki.
Maga a blogrankings.com leginkább egy tematikus blog linkgyűjtemény, 23 kategóriába sorolja a blogokat - most éppen.
Elvileg hozzáadhatok tetszőleges blogot, nézzük:
1 - próbálom hozzáadni ezt: internet marketing blogspot
eredmény:
- - először is a homapage-ről indulva kategóriát kell választani: rutinosan: internet
- - itt alkategóriát kell választani / nyolc választási lehetőség közül az egyik a marketing /:
- - - - - - - nézzük először ezt: blogging, itt 520 tétel van eddig, PR=5, ez jó lehetne, de
- - - - - - - következzen a marketing, 88 tétel, PR=5, ez sem rossz
- - klikk az ADD BLOG fülön:
- - - - - - - megtudjuk: 24-48 óra + ellenőrzés után kerülhet blogunk a listára,
- - - - - - - közvetlen URL-t kérnek a blogra, emberi olvasásra szánt oldal OK,
- - - - - - - porn, spam, warez, racist, firearms, nos ez nem üdvözölt,
- - - - - - - és figyeljünk a helyes kategória kiválasztására.
- - ezekután:
- - - - - - - felhasználónév, jelszó, blogcím, URL, e-mail cím, ország, nyelv, gategória, alkategória, TAG-ek !!! ez finom, és leírás, majd captcha teszt,
- - végül ADD URL button: klikk
szóval van egy kis szokásos macera a dologgal, de szerintem megéri. PR=5 oldalról egy link az bizony finom dolog az internet marketingben, :)
Végül, de nem utolsó sorban, kérik, NEM FELTÉTEL!, helyezzük el a viszonthivatkozást:
3-4 féle közül, tessék:
ITT a LEGNAGYOBB FELÜLETŰ, betesszük ide, amíg sablonba is be tudjuk szerkeszteni:
:)
jojcakát
Igen gyönyörűen jelenik meg a logo.
Evés közben jön meg az étvágy, nézzük, tudunk-e másik blogot is feltolni a blogrankings-re egy füst alatt! Gyanítom, hogy nem, de próba szerencse.
Ez a blog nem lesz más , mint a különbejáratú internet marketing blogunk:
internet marketing
azonos user név nem megy, egyébként minden rendben - e-mail-nek helyből másikat adtunk meg. Hurrá.
http://www.blogrankings.com/tag/internet%20marketing
Search results for "internet marketing"
Nos itt van egy pár blog internet marketing tematikával.
Érdemes lehet szerepelni a listán. Bár az adott keresési eredménylista PR-je , nos olyan nincsen neki.
Maga a blogrankings.com leginkább egy tematikus blog linkgyűjtemény, 23 kategóriába sorolja a blogokat - most éppen.
Elvileg hozzáadhatok tetszőleges blogot, nézzük:
1 - próbálom hozzáadni ezt: internet marketing blogspot
eredmény:
- - először is a homapage-ről indulva kategóriát kell választani: rutinosan: internet
- - itt alkategóriát kell választani / nyolc választási lehetőség közül az egyik a marketing /:
- - - - - - - nézzük először ezt: blogging, itt 520 tétel van eddig, PR=5, ez jó lehetne, de
- - - - - - - következzen a marketing, 88 tétel, PR=5, ez sem rossz
- - klikk az ADD BLOG fülön:
- - - - - - - megtudjuk: 24-48 óra + ellenőrzés után kerülhet blogunk a listára,
- - - - - - - közvetlen URL-t kérnek a blogra, emberi olvasásra szánt oldal OK,
- - - - - - - porn, spam, warez, racist, firearms, nos ez nem üdvözölt,
- - - - - - - és figyeljünk a helyes kategória kiválasztására.
- - ezekután:
- - - - - - - felhasználónév, jelszó, blogcím, URL, e-mail cím, ország, nyelv, gategória, alkategória, TAG-ek !!! ez finom, és leírás, majd captcha teszt,
- - végül ADD URL button: klikk
szóval van egy kis szokásos macera a dologgal, de szerintem megéri. PR=5 oldalról egy link az bizony finom dolog az internet marketingben, :)
Végül, de nem utolsó sorban, kérik, NEM FELTÉTEL!, helyezzük el a viszonthivatkozást:
3-4 féle közül, tessék:
ITT a LEGNAGYOBB FELÜLETŰ, betesszük ide, amíg sablonba is be tudjuk szerkeszteni:
:)
jojcakát
Igen gyönyörűen jelenik meg a logo.
Evés közben jön meg az étvágy, nézzük, tudunk-e másik blogot is feltolni a blogrankings-re egy füst alatt! Gyanítom, hogy nem, de próba szerencse.
Ez a blog nem lesz más , mint a különbejáratú internet marketing blogunk:
internet marketing
azonos user név nem megy, egyébként minden rendben - e-mail-nek helyből másikat adtunk meg. Hurrá.
internet marketing - hogyan blogolj
innen: Article Alley
http://www.articlealley.com/article_52518_13.html
4 Simple Steps To Blogging For Traffic (Nicholas Kidd)
Posted: 11-05-2006 Views: 177
In your quest for traffic you are likely to stumble upon many ways to get traffic to your website. Some are better then others but most of them simply suck or are getting SOME results but aren’t worth your time OR effort. They take to much work for to little results.
So needless to say that without a good product to market, you don’t have any business at all BUT with a good product and no traffic, you still aren’t selling anything.
Getting QUALITY traffic isn’t as hard as everyone wants you to believe. There are some very cool ways to get some great traffic, FAST.
Now, you aren’t reading this because you want to read how I am writing about “there are cool ways”, you just want to know what they are.
What I want to explain to you today is a simple technique that can get you a nice amount of targeted traffic within the next couple of weeks. Yes, it does take a bit of time but the traffic is high quality and the work you have to put into it is quit simple.
Step #1: Basic keyword research
First step is some basic keyword research. I recommend you take a look at keyword elite for some deep keyword research but for this purpose the free keyword research tool of overture will do it.
You will have to find the keywords that target your audience but that doesn’t have to much competition. In that way it will be easier to get traffic from the search engines using blogs.
Step #2: Set-up your FREE keyword targeted Blog
Next step is setting up a free Blog. You can do that at no cost at blogger.com.
Now, after you have chosen your username, you will have to set up a Blog. Use the keyword research you did in the previous step to create the Blog now. Choose a Blog name that has that specific keyword in it that you would like to target. So if you are targeting internet marketing, something like internetmarketing.blogspot.com or internet-marketing.blogspot.com would be a good account name for your blog. This is all for the search engines, it will make the search engines “like” you more and rank you higher.
Step #3: Post Your Blog
The next step would be posting something to your Blog. Just make sure you use your keyword throughout your post a couple of times and once at the beginning and at the end of a post. You could make the last one a hyperlink that links back to your Blog.
Step #4: Create a network
Now, the next step would be duplication. You have to repeat this process a couple of other times but this time using other keywords you would like to target. Then you post to all blogs, linking all the blogs together, and you have a network of blogs that is ready to drive targeted traffic to your website.
You could also create dozens at once using software like VoodooBlogger. This software creates a lot of Blogger accounts for you, all keyword targeted, for all your SEO needs.
These are the 4 simple steps to setting up a Blog network for traffic and profits. Follow these steps and you will get some extra traffic.
For more traffic from blogs you should visit Affiliate Cash Secrets and have a look there. He knows a lot about blogging and other forms of traffic generation and I highly recommend him.
I hope this has been useful and that it will help you to get some of that much needed, extra traffic.
This article is free for republishing
gyűjtötte: internet marketing
http://internetmarketingh.blogter.hu ,
http://www.ewayplus.hu/blog
http://internet-marketing.ewayplus.hu
http://www.articlealley.com/article_52518_13.html
4 Simple Steps To Blogging For Traffic (Nicholas Kidd)
Posted: 11-05-2006 Views: 177
In your quest for traffic you are likely to stumble upon many ways to get traffic to your website. Some are better then others but most of them simply suck or are getting SOME results but aren’t worth your time OR effort. They take to much work for to little results.
So needless to say that without a good product to market, you don’t have any business at all BUT with a good product and no traffic, you still aren’t selling anything.
Getting QUALITY traffic isn’t as hard as everyone wants you to believe. There are some very cool ways to get some great traffic, FAST.
Now, you aren’t reading this because you want to read how I am writing about “there are cool ways”, you just want to know what they are.
What I want to explain to you today is a simple technique that can get you a nice amount of targeted traffic within the next couple of weeks. Yes, it does take a bit of time but the traffic is high quality and the work you have to put into it is quit simple.
Step #1: Basic keyword research
First step is some basic keyword research. I recommend you take a look at keyword elite for some deep keyword research but for this purpose the free keyword research tool of overture will do it.
You will have to find the keywords that target your audience but that doesn’t have to much competition. In that way it will be easier to get traffic from the search engines using blogs.
Step #2: Set-up your FREE keyword targeted Blog
Next step is setting up a free Blog. You can do that at no cost at blogger.com.
Now, after you have chosen your username, you will have to set up a Blog. Use the keyword research you did in the previous step to create the Blog now. Choose a Blog name that has that specific keyword in it that you would like to target. So if you are targeting internet marketing, something like internetmarketing.blogspot.com or internet-marketing.blogspot.com would be a good account name for your blog. This is all for the search engines, it will make the search engines “like” you more and rank you higher.
Step #3: Post Your Blog
The next step would be posting something to your Blog. Just make sure you use your keyword throughout your post a couple of times and once at the beginning and at the end of a post. You could make the last one a hyperlink that links back to your Blog.
Step #4: Create a network
Now, the next step would be duplication. You have to repeat this process a couple of other times but this time using other keywords you would like to target. Then you post to all blogs, linking all the blogs together, and you have a network of blogs that is ready to drive targeted traffic to your website.
You could also create dozens at once using software like VoodooBlogger. This software creates a lot of Blogger accounts for you, all keyword targeted, for all your SEO needs.
These are the 4 simple steps to setting up a Blog network for traffic and profits. Follow these steps and you will get some extra traffic.
For more traffic from blogs you should visit Affiliate Cash Secrets and have a look there. He knows a lot about blogging and other forms of traffic generation and I highly recommend him.
I hope this has been useful and that it will help you to get some of that much needed, extra traffic.
This article is free for republishing
gyűjtötte: internet marketing
http://internetmarketingh.blogter.hu ,
http://www.ewayplus.hu/blog
http://internet-marketing.ewayplus.hu
2006/07/16
internet marketing - landing page okosságok [ Master_Bela ]
[ Master_Bela ]
hogyan növelje 40%-kal landing page-e hatékonyságát - i strukciók lépeésről lépésre
59 valós életből vett kampányminta, amelyek sablonként szolgálnak Önnek
13 tanulmány arról, hogy hogyan látja az emberi szem a landing page-eket
http://www.sherpastore.com/Landing-Page-Handbook-Raise-Conversions.html
+ 2 images
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Want to raise landing page conversions by up to 40%? Here are step-by-step instructions:
Landing Page Handbook: How to Raise Conversions -- Data & Design Guidelines
Step-by-step instructions to help you raise your landing page conversions by 40% (or more.) 59 real-life campaign samples serve as templates for you. Data includes 13 Eyetracking Study heatmaps showing how human eyes "see" landing pages.
On average, free offer landing pages get 6-11% conversion rates, while ecommerce landing pages get 2% conversions. That's pitiful. You can do better -- here's how:
MarketingSherpa's Landing Page Handbook gives you lab-tested data and step-by-step guidelines to improve your landing pages, increasing conversions by an estimated 40%.
So, instead of 100 sales leads, you could generate 140. Instead of $10,000 in sales, you could make $14,000.
You'll learn how to create landing pages that get higher results for
Business-to-business lead generation campaigns
Search marketing campaigns -- Pay Per Click and SEO
Online ads, TV and radio campaigns
Email marketing campaigns
Looking for proven landing page templates to follow?
The Landing Page Handbook spells out design rules for all the basics, including number of columns, use and placement of hero shot, font size, copy length, registration form design, use of hotlinks and buttons, how to add involvement devices ... you name it.
Plus, you'll also get 59 real-life creative samples (many including campaign results data) of what worked and what didn't for these marketers:
AnritsuATOMZBearingPointBIG ResearchBK PrecisionCarrot InkCar ToysClassmatesConference Calls UnlimitedECDeDietseSylvanFredericks of HollywoodGoToMyPCHP Education ServicesImpactEngineiuncturaKelley Blue BookKiyonnaMatch.comMath Made EasyMisysEMRNASANetLineNextStudentNIVEA FOR MENOld NavyPalo Alto SoftwarePhoneHogProfnetRingCentral.comSan Francisco Convention & Visitors BureauServiceWareTektronixT-SHIRTKING.COMTucson Real Estate
Includes exclusive laboratory and Case Study data
Are you a research hound? Eyetools Inc and MarketingSherpa partnered to create the Eyetracking Landing Page Study exclusively for the Landing Page Handbook.
You'll discover how the human eye really "sees" typical b-to-b lead generation and retail ecommerce landing pages. Learn which copy people read and what they don't look at; and how small layout changes can alter reading and conversion patterns.
It's revelatory for all copywriters and Web designers!
(In fact you may want to alter your landing page design immediately after you put down this Handbook. We did, and our conversions rose 64%.)
In addition to lab data, the Landing Page Handbook also features real-life anecdotal stats from dozens of MarketingSherpa Case Studies and surveyed data from thousands of marketers-in-the-field.
Here's a complete table of contents for you:
Chapter 1: Basics 101What's a Landing Page and Why Does it Matter?Four Steps of the Conversion Process: How a Visitor Experiences Your Landing PageThe Six Steps of Landing Page Design5 Big Mistakes in Landing Page DesignHow to Write Landing Page URLsAfter They Convert — Tips for Thank You Pages
Chapter 2: Design, Layout, & Copy GuidelinesScreen Resolution Stats & ExamplesThe Fold, Scrolling, and PagingColumns & Navigation BarsDesign Tips for Landing Pages with Links to Other PagesHow Many Elements Should Be on a Page?Guidelines for GraphicsHero ShotsColorsWhite SpaceTypeface Fonts, Point Size and Text LayoutCopywriting Tips for Landing PagesWriting for Different Interest LevelsLong Copy vs. Short CopyInteractivity & Involvement DevicesRegistration Forms that Get Higher Conversions: Design Tips & TacticsAlternate Conversion Devices: Carts, Chat, and CallsError Handling for Landing Pages
Chapter 3: Eyetracking Landing Page StudyExecutive Summary: 7 Key FindingsTest #1: Left & Right SwapTest #2: Text Emphasis & Trust MarkTest #3: Headlines & ScrollingTest #4: Use of Links in TextTest #5: Reading HeadlinesTest #6: Font Size13 HeatmapsMethodology: How This Study Was Conducted
Chapter 4: Specialized Landing Pages: Email, Search, B-to-B, & MoreEmail Campaign Landing PagesSearch Engine Marketing Campaign Landing PagesOnline Advertising Campaign Landing PagesTV & Radio Advertising Campaign Landing PagesBusiness-to-Business Landing Page Tactics
Chapter 5: How to Improve Your Conversions with Testing & MeasurementTwo Conversion Increase CalculatorsWhat Should You Test Specifically?Testing Costs, Services and TechnologiesCase Study: How to Convert Your CEO to a Landing Page Testing Fan
Charts, Figures, & Tables
Conversion rate averages for search and email landing pages
The Conversion Process
What 300 Pixels Looks Like at Varying Resolutions
Screen Resolution Use Stats
Stats on Browser Usership
Impact of Screen Resolution by Major Browsers — 800 x 600
Impact of Screen Resolution by Major Browsers — 1024 x 768
White Paper Thumbnails: Shrunken Cover vs. Thumbnail-Specific Cover
Kids' Font Reading Comprehension Online
Typo Rate of People Completing Email Registration Forms
Email Campaign Lifetime
Product/Service Site Conversion Rates—Landing Page Tweak
Impact of Testing Landing Pages
Clickthrough Rates—Marketers Who Test vs. Those Who Don’t
Real-life Conversion Rate Gains from Tests: A Dozen Examples
Types of Measurement Systems Internet Marketers Budgeted to Buy in 2005 Production & Landing Pages
Internal Resource Challenges to Landing Page Implementation Budgeting
59 Creative Samples from real-Life Campaigns
13 Heatmaps from Eyetracking Study
Glossary of TermsRecommended Resources
100% satisfaction guaranteed -- use your copy to raise your conversion rates by as much as 40% (or more)
If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%.
Where did that 40% number come from? Well, MarketingSherpa's researched more than 500 Case Studies on Internet marketing, most of which included landing pages. We noticed across all Studies that marketers who followed landing page best practices tended to get at least 40% higher conversions than average.
Plus, marketers who conducted basic landing page design tests were generally able to raise conversions by 40%, if not higher.
The good news is, the winning pages usually didn't cost more money than other pages. For the most part, raising conversions is about smarter copy and design, not fancy technology or pricy functionality.
Want to know how to measure and/or test your landing pages? Yes, the Landing Page Report has a chapter on measurements, including how to conduct an in-house usability lab.
By the way, while we can't guarantee you'll get a precise 40% lift in conversions, we will guarantee your satisfaction. If you are not satisfied with our data, creative samples, and design guidelines, simply return your Handbook for a fast 100% refund.
So why wait? Get your copy today. Take your pick of a PDF (downloads instantly) or a printed copy (ships in 24 hours.) Both include exclusive access to an online Creative Samples Library so you can view all samples in their full, colorful, glory.
magyarul itt próbáljuk elővezetni:
http://internetmarketingh.blogter.hu
http://www.ewayplus.hu/blog
hogyan növelje 40%-kal landing page-e hatékonyságát - i strukciók lépeésről lépésre
59 valós életből vett kampányminta, amelyek sablonként szolgálnak Önnek
13 tanulmány arról, hogy hogyan látja az emberi szem a landing page-eket
http://www.sherpastore.com/Landing-Page-Handbook-Raise-Conversions.html
+ 2 images
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Want to raise landing page conversions by up to 40%? Here are step-by-step instructions:
Landing Page Handbook: How to Raise Conversions -- Data & Design Guidelines
Step-by-step instructions to help you raise your landing page conversions by 40% (or more.) 59 real-life campaign samples serve as templates for you. Data includes 13 Eyetracking Study heatmaps showing how human eyes "see" landing pages.
On average, free offer landing pages get 6-11% conversion rates, while ecommerce landing pages get 2% conversions. That's pitiful. You can do better -- here's how:
MarketingSherpa's Landing Page Handbook gives you lab-tested data and step-by-step guidelines to improve your landing pages, increasing conversions by an estimated 40%.
So, instead of 100 sales leads, you could generate 140. Instead of $10,000 in sales, you could make $14,000.
You'll learn how to create landing pages that get higher results for
Business-to-business lead generation campaigns
Search marketing campaigns -- Pay Per Click and SEO
Online ads, TV and radio campaigns
Email marketing campaigns
Looking for proven landing page templates to follow?
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AnritsuATOMZBearingPointBIG ResearchBK PrecisionCarrot InkCar ToysClassmatesConference Calls UnlimitedECDeDietseSylvanFredericks of HollywoodGoToMyPCHP Education ServicesImpactEngineiuncturaKelley Blue BookKiyonnaMatch.comMath Made EasyMisysEMRNASANetLineNextStudentNIVEA FOR MENOld NavyPalo Alto SoftwarePhoneHogProfnetRingCentral.comSan Francisco Convention & Visitors BureauServiceWareTektronixT-SHIRTKING.COMTucson Real Estate
Includes exclusive laboratory and Case Study data
Are you a research hound? Eyetools Inc and MarketingSherpa partnered to create the Eyetracking Landing Page Study exclusively for the Landing Page Handbook.
You'll discover how the human eye really "sees" typical b-to-b lead generation and retail ecommerce landing pages. Learn which copy people read and what they don't look at; and how small layout changes can alter reading and conversion patterns.
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(In fact you may want to alter your landing page design immediately after you put down this Handbook. We did, and our conversions rose 64%.)
In addition to lab data, the Landing Page Handbook also features real-life anecdotal stats from dozens of MarketingSherpa Case Studies and surveyed data from thousands of marketers-in-the-field.
Here's a complete table of contents for you:
Chapter 1: Basics 101What's a Landing Page and Why Does it Matter?Four Steps of the Conversion Process: How a Visitor Experiences Your Landing PageThe Six Steps of Landing Page Design5 Big Mistakes in Landing Page DesignHow to Write Landing Page URLsAfter They Convert — Tips for Thank You Pages
Chapter 2: Design, Layout, & Copy GuidelinesScreen Resolution Stats & ExamplesThe Fold, Scrolling, and PagingColumns & Navigation BarsDesign Tips for Landing Pages with Links to Other PagesHow Many Elements Should Be on a Page?Guidelines for GraphicsHero ShotsColorsWhite SpaceTypeface Fonts, Point Size and Text LayoutCopywriting Tips for Landing PagesWriting for Different Interest LevelsLong Copy vs. Short CopyInteractivity & Involvement DevicesRegistration Forms that Get Higher Conversions: Design Tips & TacticsAlternate Conversion Devices: Carts, Chat, and CallsError Handling for Landing Pages
Chapter 3: Eyetracking Landing Page StudyExecutive Summary: 7 Key FindingsTest #1: Left & Right SwapTest #2: Text Emphasis & Trust MarkTest #3: Headlines & ScrollingTest #4: Use of Links in TextTest #5: Reading HeadlinesTest #6: Font Size13 HeatmapsMethodology: How This Study Was Conducted
Chapter 4: Specialized Landing Pages: Email, Search, B-to-B, & MoreEmail Campaign Landing PagesSearch Engine Marketing Campaign Landing PagesOnline Advertising Campaign Landing PagesTV & Radio Advertising Campaign Landing PagesBusiness-to-Business Landing Page Tactics
Chapter 5: How to Improve Your Conversions with Testing & MeasurementTwo Conversion Increase CalculatorsWhat Should You Test Specifically?Testing Costs, Services and TechnologiesCase Study: How to Convert Your CEO to a Landing Page Testing Fan
Charts, Figures, & Tables
Conversion rate averages for search and email landing pages
The Conversion Process
What 300 Pixels Looks Like at Varying Resolutions
Screen Resolution Use Stats
Stats on Browser Usership
Impact of Screen Resolution by Major Browsers — 800 x 600
Impact of Screen Resolution by Major Browsers — 1024 x 768
White Paper Thumbnails: Shrunken Cover vs. Thumbnail-Specific Cover
Kids' Font Reading Comprehension Online
Typo Rate of People Completing Email Registration Forms
Email Campaign Lifetime
Product/Service Site Conversion Rates—Landing Page Tweak
Impact of Testing Landing Pages
Clickthrough Rates—Marketers Who Test vs. Those Who Don’t
Real-life Conversion Rate Gains from Tests: A Dozen Examples
Types of Measurement Systems Internet Marketers Budgeted to Buy in 2005 Production & Landing Pages
Internal Resource Challenges to Landing Page Implementation Budgeting
59 Creative Samples from real-Life Campaigns
13 Heatmaps from Eyetracking Study
Glossary of TermsRecommended Resources
100% satisfaction guaranteed -- use your copy to raise your conversion rates by as much as 40% (or more)
If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%.
Where did that 40% number come from? Well, MarketingSherpa's researched more than 500 Case Studies on Internet marketing, most of which included landing pages. We noticed across all Studies that marketers who followed landing page best practices tended to get at least 40% higher conversions than average.
Plus, marketers who conducted basic landing page design tests were generally able to raise conversions by 40%, if not higher.
The good news is, the winning pages usually didn't cost more money than other pages. For the most part, raising conversions is about smarter copy and design, not fancy technology or pricy functionality.
Want to know how to measure and/or test your landing pages? Yes, the Landing Page Report has a chapter on measurements, including how to conduct an in-house usability lab.
By the way, while we can't guarantee you'll get a precise 40% lift in conversions, we will guarantee your satisfaction. If you are not satisfied with our data, creative samples, and design guidelines, simply return your Handbook for a fast 100% refund.
So why wait? Get your copy today. Take your pick of a PDF (downloads instantly) or a printed copy (ships in 24 hours.) Both include exclusive access to an online Creative Samples Library so you can view all samples in their full, colorful, glory.
magyarul itt próbáljuk elővezetni:
http://internetmarketingh.blogter.hu
http://www.ewayplus.hu/blog
internet marketing - mazda 00 01 - 2006 07 16
internet marketing - mazda 00 01 - 2006 07 16 [Master_Bela]
Az alábbi cikk igazi gyöngyszem, ami feltehetően a mazda két nagy marketing melléfogását taglalja. Egy korábbi, videóval kapcsolatos baklövést emleget fel egy aktuális - a blog internet / online marketing célú felhasználása terén elkövetett - kommunikációs hiba kapcsán.
Adrantshttp://www.adrants.com/2004/10/mazda-launches-blog-to-viralize-video.php
Mazda Launches Blog to 'Viralize' VideoAs a follow up to a couple of viral videos, one of which shows a car crashing, which made their way around the web a while back, Mazda has launched a weblog, "HolloweenM3", that includes yet another video purportered by the blogger to have been found on public access TV. In the video, called Phantasmagoria, a bunch of 20-somethings ride with ghouls doing the usual Holloween mischief while bangin' their heads to some metal. Not so oddly, the Mazda logo finds its way prominently into most shots. Next. "HolloweenM3": http://halloweenm3.blogspot.com/ - már nem él
===================
Marketingvoxhttp://www.marketingvox.com/archives/2004/10/22/mazdas_blogviral_campaign_falls_flat/
Mazda's Blog+Viral Campaign Falls Flat
(egy utalás az előző anyagra: Adrants: Mazda Launches Blog to 'Viralize' Video)
Mazda's new blog-cum-viral marketing effort proved to be pretty lame, and its failures reveal one of the dynamics limiting large advertisers in their exploitation of new forms of marketing. The campaign takes an old set of video "viral" ads that never became very popular months ago and attempts to rejuvenate them by creating a fake blog to tout them. Compounding the first failure (not understanding that a viral ad isn't just a :30 - perhaps with a dirty joke or a flash of skin - that gets streamed onto the internet) Mazda committed the same mistake with the blog.
In the first instance, it thought its TV ad could become a viral spot. In the second instance, it thought it could suffice as the main content of a blog. Viewers may begin to think that perhaps there's a creative director in Mazda's ad agency that has a bias toward canned video. It appears that in neither case did Mazda consider putting the vast resources required to create a well-produced video spot toward creating a well-produced online campaign. Or, if it did, it paid too much.
======================
Whatsnextblog.comhttp://www.whatsnextblog.com/archives/2004/10/mazdas_fake_blog_is_a_dumb_ass.asp
Mazda's Fake Blog is a Dumb Assed MistakeMazda blows it big-time with a fake blog HolloweenM3 that includes not one but three Mazda commercials disguised as videos found by a blogger on public access TV. The lastest video, titled Phantasmagoria, shows a bunch of 20-somethings riding around listening to heavy metal music in a Mazda with some ghouls.
It would be funny if it was run as a TV ad. It's just stupid in a fake blog.
And you can bet it cost Mazda a gazillion dollars.
======================
Az alábbi cikk igazi gyöngyszem, ami feltehetően a mazda két nagy marketing melléfogását taglalja. Egy korábbi, videóval kapcsolatos baklövést emleget fel egy aktuális - a blog internet / online marketing célú felhasználása terén elkövetett - kommunikációs hiba kapcsán.
Adrantshttp://www.adrants.com/2004/10/mazda-launches-blog-to-viralize-video.php
Mazda Launches Blog to 'Viralize' VideoAs a follow up to a couple of viral videos, one of which shows a car crashing, which made their way around the web a while back, Mazda has launched a weblog, "HolloweenM3", that includes yet another video purportered by the blogger to have been found on public access TV. In the video, called Phantasmagoria, a bunch of 20-somethings ride with ghouls doing the usual Holloween mischief while bangin' their heads to some metal. Not so oddly, the Mazda logo finds its way prominently into most shots. Next. "HolloweenM3": http://halloweenm3.blogspot.com/ - már nem él
===================
Marketingvoxhttp://www.marketingvox.com/archives/2004/10/22/mazdas_blogviral_campaign_falls_flat/
Mazda's Blog+Viral Campaign Falls Flat
(egy utalás az előző anyagra: Adrants: Mazda Launches Blog to 'Viralize' Video)
Mazda's new blog-cum-viral marketing effort proved to be pretty lame, and its failures reveal one of the dynamics limiting large advertisers in their exploitation of new forms of marketing. The campaign takes an old set of video "viral" ads that never became very popular months ago and attempts to rejuvenate them by creating a fake blog to tout them. Compounding the first failure (not understanding that a viral ad isn't just a :30 - perhaps with a dirty joke or a flash of skin - that gets streamed onto the internet) Mazda committed the same mistake with the blog.
In the first instance, it thought its TV ad could become a viral spot. In the second instance, it thought it could suffice as the main content of a blog. Viewers may begin to think that perhaps there's a creative director in Mazda's ad agency that has a bias toward canned video. It appears that in neither case did Mazda consider putting the vast resources required to create a well-produced video spot toward creating a well-produced online campaign. Or, if it did, it paid too much.
======================
Whatsnextblog.comhttp://www.whatsnextblog.com/archives/2004/10/mazdas_fake_blog_is_a_dumb_ass.asp
Mazda's Fake Blog is a Dumb Assed MistakeMazda blows it big-time with a fake blog HolloweenM3 that includes not one but three Mazda commercials disguised as videos found by a blogger on public access TV. The lastest video, titled Phantasmagoria, shows a bunch of 20-somethings riding around listening to heavy metal music in a Mazda with some ghouls.
It would be funny if it was run as a TV ad. It's just stupid in a fake blog.
And you can bet it cost Mazda a gazillion dollars.
======================
internet marketing
Létre kellet hozni ezt a blogot, hogy az internet marketing tárgyú anyagokat ide gyűjtögethessük.
Néhány blogspot-os bloggal kísérletezve lassan kialakul a itteni-blog-használatunk módja, ezek lennének:
- cnr2.blogspot.com
- cnr2-peek.blogspot.com
- mazda-game.blogspot.com / társszerő: Anubys
- mazda-cx-7.blogspot.com / társszerző: razer és végül, de nem utolsó sorban
- internetmarketing-.blogspot.com
Ezt a legújabb, mostani blogot leginkább a cnr2-peek-hez hasonlóan szándékozunk használni.
És persze az sem mindegy, hogy hova tesszük az itt gyűjtögetett nyersanyagokból készült bejegyzéseket, hát nagyjából a következő helyekre:
- www.ewayplus.hu/blog - internet marketing blog
- cnr2.b13.hu
- mazda.b13.hu
- www.mazdadw.hu/blog
- internetmarketing.blogter.hu
és persze a lista nap mint nap változhat.
Néhány blogspot-os bloggal kísérletezve lassan kialakul a itteni-blog-használatunk módja, ezek lennének:
- cnr2.blogspot.com
- cnr2-peek.blogspot.com
- mazda-game.blogspot.com / társszerő: Anubys
- mazda-cx-7.blogspot.com / társszerző: razer és végül, de nem utolsó sorban
- internetmarketing-.blogspot.com
Ezt a legújabb, mostani blogot leginkább a cnr2-peek-hez hasonlóan szándékozunk használni.
És persze az sem mindegy, hogy hova tesszük az itt gyűjtögetett nyersanyagokból készült bejegyzéseket, hát nagyjából a következő helyekre:
- www.ewayplus.hu/blog - internet marketing blog
- cnr2.b13.hu
- mazda.b13.hu
- www.mazdadw.hu/blog
- internetmarketing.blogter.hu
és persze a lista nap mint nap változhat.
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